Hey Reader, Did you know that one of the most powerful tools in your business toolkit is sitting right there waiting for you to use it? Imagine knowing exactly who's visiting your website, what content they love most, and how they interact with your business online. That's the kind of valuable insight Google Analytics brings to the table. If you haven't set up Google Analytics yet, you're missing out on a pot of treasure 💝 with information that could transform your marketing, future content,...
8 days ago • 3 min read
Hey Reader, This week's tip is inspired by a Facebook post question I saw, responded to, and thought 💭 ... Someone else needs to know this. So here we are! I know you've been (or at some point have been) working hard on the content of your website. But there's one thing that might be hurting your SEO and user experience without you even realizing it. I'm talking about how you set up your links. You know that moment when you're adding a page or post to your site, and you see all those...
16 days ago • 2 min read
Hey Reader, Listen... I know we've talked about image sizing before (I sent an email about it a while back), but I'm still getting tons of questions about it. And for good reason! The use of images on your website can be a little confusing. But not no mo! Keep reading... When you click on a website, wait... and wait... and maybe even hit the back button before it loads, oversized images are usually the culprit. But after reading this you won't have this be the case on YOUR website! Here's the...
22 days ago • 2 min read
Hey Reader, Last week, I shared my complete tech stack with you — all the trusted tools that keep Studio117 Creative running smoothly. I hope you found some gems in there that might work for your business too! But here's the thing... just because I use and love certain tools doesn't mean you need ALL of them. In fact, if you're like most small business owners I know, you've probably already signed up for about a dozen different tools and software platforms over the years. Each one promised to...
29 days ago • 3 min read
Reader, Listen... I'll let you in on a not-so-little secret 🤫 – I love Love LOVE playing with tech tools. There's something exciting about testing new systems, figuring out how they work, and seeing what they can do for my business. I get asked all the time: "What hosting do you recommend?" "How do you keep your client process so smooth?" "What project management tool should I use?" "Which payment processor is best for small businesses?" The truth is, I've spent YEARS (literally years)...
about 1 month ago • 2 min read
Hey Reader, Listen... I need to ask you something important today: Does your website actually reflect what you want MORE of in your business? Here's the thing about websites - they're not just digital business cards. They're powerful attraction tools that can either bring you exactly what you want... or leave you wondering why you're not getting the clients and opportunities you're dreaming about. Quick version if you're short on time: Whatever you want more of in your business needs to be...
about 1 month ago • 2 min read
Heeey Reader! Listen... I know you've put a lot of work into your website. You picked the perfect theme, found beautiful images, and made sure everything looks just right. But here's the thing about websites - looking pretty isn't enough if the WORDS on your site aren't doing their job. I'm not gonna lie... most small business websites are failing at the ONE thing they need to do: convert visitors into clients (service based businesses), donors (non-profits), or subscribers (bloggers). Let me...
about 2 months ago • 2 min read
Hey Hey Reader, Last week, we talked about getting people onto your email list. But here’s the thing… what happens next is where the real magic happens. I’ll tell you what - I’ve seen many work hard to build their email list, only to let it go cold because they’re not sure what to send. Sound familiar? Here’s the quick version of what we're talking about today if you’re short on time: Many make the mistake of only emailing when they’re selling something Your subscribers want value, not just...
about 2 months ago • 3 min read
Hey Reader! This week for Tips Tuesday, I want to talk about building your email list. As a nonprofit, blogger, or business owner, your email list is essential and not optional. And today we are getting into why. Shall we??? Let's do this! Listen… social media platforms are great, but have you noticed how they keep changing the rules on us? And that's without even getting into the time suck that it ends up being a lot of times. One algorithm update, and suddenly, your posts are reaching way...
2 months ago • 3 min read