Hey Reader, This week is geared to my people on WordPress or even those considering WordPress as their website platform. I have something I want you to think about for a second. If you fit in that group I mentioned, you've probably added a plugin to your WordPress site because it solved a problem. It could be a countdown timer, a testimonial slider, or maybe a fancy image gallery. You found it, it had good reviews, it worked, and you moved on. But here's the thing about plugins that most...
about 1 month ago • 3 min read
Hey Hey Reader, Okay, so I owe you a little honesty today. I've been gone for a couple of weeks... no Tips Tuesday video, no newsletter... and I want to tell you why, because I think there's something in it for you too. If you prefer the video version, here you go 👇🏽 Sometimes life is out here testing you on it. I've talked before about how rest is revolutionary, and how sometimes you just have to accept that you have capacity for 1 million things when your list has 5 million on it. Well....
2 months ago • 1 min read
Hey Reader, Over the last few weeks, we've talked about what email marketing actually is, how it's different from your email service provider, and even how to choose the right platforms for your business. If you missed any of those, you can check them out here. But before I hang up my hat on this email conversation... there's one more thing I need to cover. Because none of that other stuff matters if you're still letting these myths talk you out of actually doing it. Here's an overview of...
3 months ago • 1 min read
Hey Reader, Can we continue our talk about email platforms for another minute? Because I know choosing one feels like you're making some huge, permanent decision that you'll regret forever if you get it wrong. And listen... I get it. There are literally DOZENS of options out there, they all seem to do the same thing, and somehow they all have wildly different pricing structures that make zero sense. So you end up frozen. Not choosing anything. Or worse... choosing based on which one your...
3 months ago • 1 min read
Hey Reader, Did you know that trying to use Google Workspace (or Outlook, or Apple Mail) to send your marketing emails could literally get your entire email system suspended? Like... ALL of your emails. No client communication. No project updates. Nothing. I know. It sounds dramatic. But it happens more than you think, and it's usually because someone didn't realize that their email provider and their email marketing service are two completely different tools built to do two completely...
4 months ago • 1 min read
Hey Reader, Welcome back to Tips Tuesday. This week, we’re wrapping up our content series by talking about something I see all the time with service providers: You’re creating content that informs, but it doesn’t convert. People read your post, think “that was helpful” and move on. No calls booked. No inquiries. No next step. The issue usually isn’t your expertise. It’s the structure... Most business blog posts don’t convert because they: Explain ideas without solving a clear problem Lack...
4 months ago • 1 min read
Hey Hey Reader, Happy 2026! I hope you had a restful break and are feeling recharged for the new year. Tips Tuesday is officially back, and we're picking up where we left off - diving into the Content pillar! Today, I'm sharing something that's going to change how you think about content creation: how to create consistent content without burning out. Quick Overview: You don't need to create unique content for every platform Planning + Batching + Repurposing = Sustainable content creation One...
5 months ago • 2 min read
Hello. Hey. Hai Reader 👋🏽, We're wrapping up our Tips Tuesday series for 2025 today, and I wanted to end on something that I hope is going to save you SO much frustration in 2026: Understanding the difference between systems and tools. Because here's what I see happen constantly... Business owners invest in all the "right" tools, but their business still feels chaotic. Projects still fall through the cracks. Nothing feels smooth or efficient. And they think 🤔, "Maybe I need a BETTER tool."...
6 months ago • 8 min read
Hey Reader, We've spent the last few weeks talking about websites. We've covered the essential pages you need, the mistakes that cost you clients, and now it's time for the big question: Is your website actually pulling its weight in your business? Because here's the thing... You can have a beautiful website with all the right pages and zero mistakes, but if it's not helping you reach your business goals, something's still not right. The summary: Your website should be generating leads and...
6 months ago • 7 min read