Hey Reader, Listen... Can I tell you something that most business owners get completely wrong about their messaging? They think having a "brand voice" means using fancy words or sounding like everyone else in their industry. But here's the real deal... Your brand voice isn't about sounding professional or polished. It's about sounding like YOU – consistently, strategically, and with intention. If your messaging feels scattered or like you’re starting from scratch every time—this is why....

Hey Reader, I’m a teacher at heart. I share a lot—whether you’re a subscriber, a client, or even someone just peeking in from the sidelines. And there are several reasons why: People have budgets, and the more I have to do, the more I have to charge. But not everyone can afford that. Sometimes you might think something is harder than it really is, and therefore, you can do it, you just need a little hand holding. I am a solopreneur and can only take on the full handling of things for a...

Hey Reader, Let's talk about the one thing that can tank your email marketing without you even realizing it... I've been seeing a lot of conversations on threads about creators jumping ship from their email platforms, and it's got me thinking about what REALLY matters when you're choosing an email service provider (ESP). If you want to see some of the threads, just search Kit deliverability, as a lot of them are discussing their switch to Kit (formerly ConvertKit) as a result of it. Here's...