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Hey Hey Reader, Okay, so I owe you a little honesty today. I've been gone for a couple of weeks... no Tips Tuesday video, no newsletter... and I want to tell you why, because I think there's something in it for you too. If you prefer the video version, here you go 👇🏽 Sometimes life is out here testing you on it. I've talked before about how rest is revolutionary, and how sometimes you just have to accept that you have capacity for 1 million things when your list has 5 million on it. My energy has been off. And then I realized — my office is a mess. I know, I know. Bear with me. Clutter competes for your attention even when you're not actively looking at it. I'll be in the middle of working, and then suddenly I'm staring at a random receipt, wondering what it was for, or remembering I need to check the balance on an Amazon gift card I forgot I had. That is not a productive use of my brain. But that's what a messy space does... it just quietly grabs at you, even when you think you're ignoring it. When my office is clean, and everything has a place? I feel better. It's really that simple. And maybe you've been feeling some kind of way lately, too. If you're in NC (or the sout for that matter) with me, you KNOW the weather has been completely unhinged — eighties one day, forties and pouring the next, tornado warnings, and this morning it's 30 degrees with people reporting snow. My body does not know what to do with itself. The changes in barometric pressure alone have me fighting headaches and migraines, so I know the weather isn't helping. But here's what I keep coming back to: we can't control everything, but we can control our environment. And sometimes the most productive thing you can do is clean up your space and give yourself a soft reset — a small, intentional act that shifts your surroundings so your mind can follow. That's your tip this week. Not a new tool. Not a marketing strategy. Just this: if something feels off and you can't put your finger on it, look around you. Clean the thing. Reset the space. Give yourself some grace. I'll be back next week with your regularly scheduled Tips Tuesday content — tech, systems, all of it. Unless cleaning my office doesn't work... 😅 |
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Hey Reader, Over the last few weeks, we've talked about what email marketing actually is, how it's different from your email service provider, and even how to choose the right platforms for your business. If you missed any of those, you can check them out here. But before I hang up my hat on this email conversation... there's one more thing I need to cover. Because none of that other stuff matters if you're still letting these myths talk you out of actually doing it. Here's an overview of...
Hey Reader, Can we continue our talk about email platforms for another minute? Because I know choosing one feels like you're making some huge, permanent decision that you'll regret forever if you get it wrong. And listen... I get it. There are literally DOZENS of options out there, they all seem to do the same thing, and somehow they all have wildly different pricing structures that make zero sense. So you end up frozen. Not choosing anything. Or worse... choosing based on which one your...
Hey Reader, Did you know that trying to use Google Workspace (or Outlook, or Apple Mail) to send your marketing emails could literally get your entire email system suspended? Like... ALL of your emails. No client communication. No project updates. Nothing. I know. It sounds dramatic. But it happens more than you think, and it's usually because someone didn't realize that their email provider and their email marketing service are two completely different tools built to do two completely...