Hey Reader,

There seems to be a lot of acquisitions, mergers, and buyouts in the tech space, especially in the last few years.

A couple of weeks ago, I got an email from Loom letting me know they were being absorbed into their parent company's platform. Then... a few days later, another email landed in my inbox, and yep, it was a price increase notification. There's a lot of that going on too...

Now, I've been using Loom for over five years. And for me, it's comfortable. It's familiar.

But that email was the nudge I needed to finally do something I had been putting off, which is to look at what I am already paying for and whether I am maximizing it and not having "feature overlap".

I pay for Zoom. Have for a while. I use it very regularly, and unless there is a really good reason, it will be a part of my tech stack for the long haul.

Zoom has had a clips feature for some time now that I told myself I'd look into "eventually." You know how that goes.

So now I'm downloading the Loom videos I need and uploading them to YouTube (which, honestly, I probably should have done a long time ago), and I've started to explore what Zoom Clips can do before I decide whether Loom is still worth the new price tag for how I use it. I have set a deadline for a decision to be made by my next billing cycle.

That whole situation got me thinking about something bigger, and it's something I want to share with you today.

The best tool, platform, or system is the one that works for YOU.

I say this all the time, but I want to say it again because I think we sometimes forget it when we're in the middle of trying to figure out what everyone else is doing.

I actually sat down with the Moxie team a few weeks ago and talked about exactly this. The interview is called "You Didn't Quit Your 9-5 to Work 24/7" and it's all about building a business that works for you while still having boundaries. If that sounds like something you need to hear right now, it's a little over twenty minutes, go watch it. ​

But when it comes to how you run your business, manage your tech, and show up online, there is almost never just one right answer.

What matters is whether the answer you choose fits how you work, what you can actually afford right now, and your comfort level with the tools involved.

As an example, I work exclusively with WordPress when building websites. That's not by accident.

I chose WordPress because I believe your website should be something you own, not something you're renting from a platform that could change the rules (or the price) at any time.

I chose it because it scales with your business as it grows, rather than capping out when you need more.

And I chose it because specializing in one platform lets me go deep rather than wide, which makes me more useful to the people I get to serve.

But here's what I also want you to know. That is MY reason for MY business.

I will never tell you that another platform is wrong for you if it genuinely fits where you are.

Some platforms are beautifully simple, and that simplicity is exactly what some businesses need. I've had clients come to me for migrations from other platforms because they outgrew what those platforms could do.

But those platforms allowed them to start, gain traction, grow, and realize they needed more. Rather than making them feel defeated early in the process.

I've also talked to people who are perfectly happy where they are and have no reason to move.

And honestly...Both of those things can be true at the same time.

The same goes for your tools, your systems, your workflows. What works for another business owner may not work for you, and that does not mean either of you is doing it wrong.

Before you overhaul everything because someone said a particular tool or platform is the best, ask yourself a few questions:

• Does this fit how I actually work, or how I wish I worked?
• Can I afford it in a way that's sustainable, not just for the first three months?
• Am I comfortable enough with the tech to actually use it, or will it collect metaphorical digital dust?

If the answer to any of those is shaky, that's worth paying attention to.

And if you're in the middle of trying to sort through tools you're paying for, platforms you're questioning, or decisions you keep putting off because you're not sure what the right move is, that's exactly the kind of conversation I love having.

Book a strategy call, and let's talk it through together. Not to sell you on any one thing, but to help you figure out what actually makes sense for how YOU run your business.

P.S. If my Loom situation resonated with you, it might be time to do a quick audit of your own tools. Look at what you're paying for, what you're actually using, and whether something you already have might be doing a job you're currently paying twice for.