Hey Reader,

Listen... I know it's been a minute since you've heard from me on a Tuesday morning.

Summer break turned into a little longer than I planned (because life, right?), but we're back, and I'm SO excited to dive into some game-changing content with you for the rest of 2025!

Here's the quick version if you're short on time:

• Tips Tuesday is back and running weekly through the end of the year
• We're covering the FOUR foundations every business needs: branding, websites, systems, and content
• Each week, I'll break down practical tips you can actually use
• Goal: Help you finish 2025 strong and start 2026 even stronger

Still here? Let me catch you up...

Real talk – summer was A LOT.

I got sick a couple times, dealt with family illness, and we recently experienced a loss on my mom's side of the family.

All this while still running Studio117 as a solopreneur because, you know, the business doesn't stop just because life is lifing.

But here's the thing about hard seasons – they remind you to find pockets of joy and happiness wherever you can. And honestly... getting back to sharing these tips with YOU is one of those pockets of joy for me.

So here we are, and I'm genuinely excited to start sharing again!

What We're Covering Through the End of 2025

Between now and December, we're going back to basics with the four foundational pillars that keep your business running smoothly:

BRANDING

(Coming first!) This isn't just about logos and colors – it's about how you show up, what you stand for, and the experience you create. Your brand is the feeling people get when they interact with your business, and when it's unclear or inconsistent, everything else gets harder.

Why it matters: Without solid branding, you're constantly reinventing the wheel with every post, email, or client interaction. Clear branding makes decisions easier, content creation faster, and helps the RIGHT people recognize and remember you.

WEBSITES

Your digital home base – the place where people go to learn about you, trust you, and ultimately work with you. A website that actually works for your business (not against it) is non-negotiable in 2025.

Why it matters: Your website should be your hardest-working team member, showing up 24/7 to attract clients, answer questions, and make sales. When it's not doing its job, you're working twice as hard to get half the results.

SYSTEMS

The behind-the-scenes magic that keeps your business running without burning you out. Think client onboarding, project management, email workflows – all the things that happen smoothly when you have the right systems in place.

Why it matters: Systems give you time back. They reduce stress, eliminate dropped balls, and let you scale without feeling like you're drowning. Good systems mean you can take a break without your business falling apart (trust me, I learned this the hard way!).

CONTENT

The way you communicate your value, connect with your audience, and stay visible in a noisy digital world. Content includes everything from blog posts to social media, emails to videos.

Why it matters: Consistent, strategic content builds trust over time. It positions you as the go-to expert, brings in new leads, and nurtures relationships with existing clients. Without it, you're invisible – and invisible businesses don't grow.

Here's What Makes This Different

I'm not just throwing random tips at you.

Each week, we're building on the last one, creating a solid foundation that will carry you through Q4 and set you up for an incredible 2026.

Think of it like this: You can't build a house without a foundation, right?

Same with your business.

Branding, websites, systems, and content – these four things work together to create a business that's not just surviving, but thriving.

And the best part?

You don't have to figure any of this out alone. That's literally what I'm here for!

Feel free to hit reply and let me know which area needs the most help right now – branding, websites, systems, or content?

And if there's something specific you're struggling with or need advice on, tell me that too! Your questions and challenges help me create content that actually serves you.

No judgment, no tech shame – just real talk about what's working and what's not in your business right now.

What's Coming Next Week

Next Tuesday, we're diving into branding with something I'm really excited about. (Hint: It has to do with making sure your voice is heard clearly and consistently across everything you do!)

Until then, I'm just glad to be back in your inbox. Thanks for sticking with me through the extended break – it means more than you know.

Let's finish this year STRONG! 💪🏾