Hey Reader,

We've spent the last few weeks talking about websites.

We've covered the essential pages you need, the mistakes that cost you clients, and now it's time for the big question:

Is your website actually pulling its weight in your business?

Because here's the thing... You can have a beautiful website with all the right pages and zero mistakes, but if it's not helping you reach your business goals, something's still not right.

The summary:

• Your website should be generating leads and converting visitors into clients
• There are specific questions you can ask to evaluate if it's working
• Analytics tell you how people are engaging with your site
• Your website performance should align with your revenue goals
• Small strategic shifts can make a big difference

Watch or Listen

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Let's figure out if your website is actually doing its job...

Think of your website like a team member.

If you had an employee who showed up every day but never brought in leads, never closed sales, and just... existed... you'd probably have a conversation with them, right?

Your website deserves the same level of accountability.

The Real Purpose of Your Website

Before we dive into whether your website is working, let's get clear on what "working" actually means.

Your website isn't just a digital business card. It's not just there to look pretty or prove you're legitimate.

Your website should be:

• Attracting the right people (your ideal clients)
• Engaging visitors enough that they stick around
• Converting visitors into leads (email signups, contact form submissions, calls booked)
• Supporting your revenue goals
• Working 24/7 as your hardest-working team member

If your website isn't doing these things, it's not working for you - it's just taking up digital space.

Questions to Ask About Your Website Performance

Instead of diving into a bunch of numbers and metrics, let's start with some strategic questions that'll tell you pretty quickly if your website is pulling its weight.

Are you getting inquiries from your website?

What to consider:

• How many contact form submissions or email inquiries do you get per month?
• Are people booking discovery calls or strategy sessions through your website?
• Do people mention finding you through your website when they reach out?

Why this matters: If you're not getting inquiries through your website, something is off.

Either people aren't finding your site, they're not convinced you can help them, or you're not making it clear how to take the next step.

Reality check: You don't need hundreds of inquiries.

Even 2-3 qualified leads per month from your website can be significant for a small business. The keyword is qualified - are these people actually a good fit for what you offer?

Are visitors taking the actions you want them to take?

What to consider:

• Are people signing up for your email list?
• Are they downloading your freebies or resources?
• Are they clicking on your calls-to-action?
• Are they exploring multiple pages or bouncing after the homepage?

Why this matters: Every page on your website should have a purpose and guide visitors to do something.

If nobody's doing the thing you're asking them to do, either your offer isn't compelling, or your CTAs aren't clear enough.

Reality check: Look at your most important pages (homepage, services, contact) and ask yourself: "What do I want people to do here?" Then check if they're actually doing it.

Are you attracting the RIGHT people?

What to consider:

• When people do reach out, are they your ideal clients?
• Or are you getting a lot of tire-kickers, price shoppers, or people who aren't a good fit?
• Do the inquiries align with the services you actually want to sell?

Why this matters: Getting lots of inquiries means nothing if they're not the right inquiries.

If your website is attracting the wrong people, your messaging is probably off.

Reality check: Quality over quantity, always. Five perfect-fit inquiries beat fifty "just browsing" messages any day.

Does your website support your revenue goals?

What to consider:

• What are your actual revenue goals for this quarter? This year?
• How many clients do you need to hit those goals?
• Is your website set up to generate that number of qualified leads?

Why this matters: If you need 10 new clients to hit your revenue goal but your website generates only two inquiries per month, the math doesn't work.

Your website strategy needs to align with your business strategy.

Reality check: Work backwards from your revenue goals. If you need $100K this year and your average client pays $5K, you need 20 clients.

If your website converts 1 in 5 inquiries to clients, you need 100 inquiries.

That's about 8-9 qualified leads per month. Is your website generating that?

Are people finding you organically?

What to consider:

• Do you show up in Google searches for relevant terms?
• Are people discovering your blog posts or resources through search?
• Is your website traffic growing over time or staying flat?

Why this matters: If people can't find you unless you directly share your link, you're missing out on a huge source of potential clients.

Your website should be working for you even when you're not actively promoting it.

Reality check: Organic search takes time.

If your website is new or you haven't focused on SEO, don't expect to rank on page one immediately.

But if your site has been around for a year+ and you have zero organic traffic, that's a problem worth addressing.

Looking at Your Analytics (Without Getting Overwhelmed)

I know, I know...

Analytics can feel overwhelming. There are SO many numbers, metrics, and graphs.

But you don't need to become a data scientist to understand if your website is working. You just need to look at a few key things.

If you have Google Analytics set up (and if you don't, you should):

Look at these basics:

• Total visitors - How many people are coming to your site?
• Top pages - What pages are people actually looking at?
• Traffic sources - How are people finding you? (Google search, social media, direct links?)
• Average time on site - Are people sticking around or bouncing immediately?

You're not looking for "perfect" numbers here. You're looking for patterns and trends.

Are more people visiting month over month? Good sign.

Is everyone bouncing from your homepage immediately? That's a red flag.

Are people spending time on your services page? They're interested.

If you have a blog, also check Google Search Console:

This free tool shows you:

• What search terms people are using to find your site
• Which of your blog posts are getting traffic from Google
• Any technical issues Google is seeing with your site

This is especially valuable if you're creating content because it shows you what's actually working and what people are searching for.

But here's the most important thing about analytics:

Data without action is just noise.

Don't just look at your numbers and feel bad (or good) about them. Use them to make decisions.

If your services page has tons of traffic but zero conversions, maybe your CTA isn't clear.

If a particular blog post is getting lots of visitors, maybe you should create more content on that topic.

If nobody's visiting your about page, maybe it's not linked prominently enough.

When Your Website ISN'T Working (And What to Do)

If you've gone through these questions and realized your website isn't pulling its weight, don't panic.

Most website problems fall into one of these categories:

Problem: You're not getting enough traffic

Possible solutions: Focus on SEO, create more content, share your website more consistently on social media, consider running ads

Problem: People visit but don't take action

Possible solutions: Clarify your messaging, make your CTAs more prominent, review your website mistakes from last week's email, make sure you're talking benefits not features

Problem: You're attracting the wrong people

Possible solutions: Revise your homepage copy to be more specific about who you serve, showcase the work you want more of, adjust your pricing if it's attracting tire-kickers

Problem: Your website doesn't align with your revenue goals

Possible solutions: Build a content strategy to increase traffic, optimize conversion points, consider if you need to adjust your business model or pricing

Remember, we already covered how to fix a lot of these issues in the last few weeks.

Go back and review the essential pages email and the mistakes audit if you need a refresher on improvements to make.

Making Your Website Work Harder

Here's what most people don't realize: small strategic changes can create big results.

You don't always need a complete redesign or overhaul. Sometimes you just need to:

• Rewrite your homepage headline to be clearer
• Add a prominent CTA where there wasn't one
• Create a lead magnet that people actually want
• Write blog content that answers your ideal client's questions
• Speed up your site so people don't bounce
• Make your contact form simpler

The key is being strategic about what you change and why.

Your Action Steps This Week

Here's your homework - and this one's important because it's about the bigger picture:

1. Answer the 5 questions honestly:

• Am I getting inquiries from my website?
• Are visitors taking the actions I want?
• Am I attracting the right people?
• Does my website support my revenue goals?
• Are people finding me organically?

Write down your answers. Be real with yourself.

2. Check your analytics (even if it's scary):

• Log into Google Analytics (or set it up if you haven't)
• Look at your top pages and traffic sources
• Note any obvious patterns or surprises

3. Do the revenue math:

• What are your revenue goals?
• How many clients do you need?
• How many leads does that require?
• Is your website currently generating enough leads to hit those goals?

4. Identify your #1 priority: Based on what you discovered, what's the ONE thing that would make the biggest difference if you fixed it?

Not three things. Not ten things. ONE thing.

5. Make a plan: How will you address that one priority? Do you need to learn something? Hire help? Block time to work on it? Actually make the plan, don't just think about it.

Need Help Making Your Website Work FOR You?

If you've gone through this exercise and realized your website needs strategic work - not just cosmetic changes, but real strategic improvements - Studio117 Creative can help.

We don't just build pretty websites. We build websites that:

• Attract your ideal clients
• Convert visitors into leads
• Support your actual revenue goals
• Work as hard as you do

Whether you need a new website built strategically from the ground up, or your existing site needs optimization to actually perform, we can help you get there.

Ready to stop wondering if your website is working and start knowing?Book a strategy call and let's talk about your goals and how your website can help you reach them.

Coming Up Next Week

Next week, we're moving into our Systems pillar! We'll be talking about Understanding the Difference Between Systems and Tools - because knowing the difference is the key to building a business that doesn't drain you.

This is going to tie in perfectly with the tools conversation we had last week, so don't miss it!

Got questions about measuring your website's performance? Hit reply and let me know!