Hey Reader,

Over the last few weeks, we've talked about what email marketing actually is, how it's different from your email service provider, and even how to choose the right platforms for your business.

If you missed any of those, you can check them out here.

But before I hang up my hat on this email conversation... there's one more thing I need to cover.

Because none of that other stuff matters if you're still letting these myths talk you out of actually doing it.

Here's an overview of what's covered:

• Using regular Gmail for business is hurting your credibility more than you realize
• Email marketing is actually MORE important for small businesses than big ones
• You don't need thousands of subscribers for email marketing to be worth it
• Social media has NOT replaced email, and building on rented land is risky
• Most of the shared myths aren't about facts...They're about fear.

Let's dive into it...

I am sharing six of the most common email marketing myths I hear from small business owners, and more importantly, what to do instead.

Because the businesses that grow are the ones that invest in proper systems, even when it feels uncomfortable.

They choose strategy over shortcuts.

They build infrastructure that supports growth instead of duct-taping solutions together that end up breaking under pressure.

Email marketing feels scary because it's unfamiliar. But staying small because you're scared is even scarier.

👉🏽 Check out all six myths on the blog: Email Marketing Myths Costing Small Businesses Leads​

Or watch the video 👇🏽

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Whether you choose to read or watch, there's something in there for you.

And if you go through it and realize you need help actually getting your email system set up (or cleaning up what you already have), hit me up in a reply right here and let me know where you're at. I'm happy to help you figure out what you need.