Hey Reader,

Can we continue our talk about email platforms for another minute?

Because I know choosing one feels like you're making some huge, permanent decision that you'll regret forever if you get it wrong.

And listen... I get it.

There are literally DOZENS of options out there, they all seem to do the same thing, and somehow they all have wildly different pricing structures that make zero sense.

So you end up frozen.

Not choosing anything.

Or worse... choosing based on which one your business bestie uses without knowing if it actually fits YOUR needs.

Here's what we're covering today:

• The "best" platform is the one that fits YOUR business (not everyone else's)
• Free plans are great starters, but know what you're giving up
• Features matter less than actually using the platform consistently
• Integration with your other tools can make or break your workflow

Let me break this down for you...

Here's what I hear all the time:

"I started with [Platform A] because it was free, but now I have 5,000 subscribers and I can't afford to upgrade. Should I switch? Will I lose all my people? Is it even worth the headache?"

Or...

"I'm paying for [Platform B] but I only use like 10% of the features. Am I wasting money?"

Real talk... both of these situations happen because people chose their platform without really understanding what they needed (or what they were signing up for).

The thing about email platforms is that they're NOT all the same, even though they look like it on the surface.

Some are built for e-commerce.
Some are built for creators.
Some are built for agencies managing multiple clients.

And choosing the wrong fit? That's what leads to frustration, wasted money, and eventually that overwhelming migration project you've been avoiding.

So I broke it all down. What actually matters when choosing a platform, how to know which features you REALLY need (versus the shiny ones that just look cool), and how to make a decision you won't regret six months from now.

👉🏽 Read the full breakdown on the blog:How to Choose the Right Email Provider and Email Marketing Platform​

Or watch the video

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Whether you're a reader or a watcher, there's something in there for you.

And if you go through it and realize you need help actually setting up your email platform (or migrating to a new one without losing your mind)?

Hit me up in a reply right here and let me know where you're at — I'm happy to help you figure out what you need.