|
Hey Reader! I was talking to a friend about a new website yesterday, and she hit me with this: “I know zero about websites lol” And I told her exactly what I’m about to tell you... most people don’t. And honestly, that’s not even a problem. In the simplest context, there are really only three things that make up every website you’ve ever visited. Doesn’t matter if it’s a big corporate site or a one-page portfolio. Same three things. Here they are: DomainThe domain is your address on the internet. It’s the yourname.com part. You register it (usually annually), you own it, and it’s how people find you. Think of it like the address on your house… Kinda. But I want to emphasize how important it is that YOU OWN this and have it registered under you or your business name - not your assistants, or friends, or anyone else's. HostingYour hosting is where your website files actually live. Every page, every image, every word on your site is a file sitting on a server somewhere. When someone types your domain into their browser, they arrive at that address, and the internet fetches those files and shows your site. This is what you’re actually paying for on most platforms, whether you realize it or not. Squarespace, Wix, WordPress.com… that monthly or annual fee? Hosting is a big part of what that covers. Now, when you are on self-hosted WordPress, you pay for hosting separately because you own those files, and you can choose where they live. This part is what confuses a lot of people and makes them scared of WordPress, because there seem to be more moving parts at once. But with that, you also have so much more control and can do so much more. DesignYour design is the part most people jump straight to, and I get it because it’s the most visible part. But here’s what a lot of people don’t account for when they’re thinking about design... it’s not just how things look. It’s also your copy (the words on your site), your images, your branding (which incorporates into your words), your colors, your fonts, and how all of that works together to communicate who you are, what you do, and who you do it for. Design is the whole package, not just a pretty layout. Now here’s the thing…If you already knew all of that? Great! If this was new information? Even better, because now you have a foundation. But either way, here’s what I really want you to take away from this: You don’t have to know everything about websites to have a good one. You just need someone in your corner who does. Luckily you have a friend who does... Studio117 Creative is set up to meet you exactly where you are, whether that’s budget, time, or knowledge level. So no matter where you’re starting from, there’s a way for us to work together. You ALWAYS have options: If you’ve got a specific problem you’re trying to work through, a strategy call is the move. We’ll dig into what’s going on and figure out the path forward together. If you have specific services in mind but have questions, or you’re not even sure where to start, a discovery call is your best first step. No pressure, just a real conversation about what you need and what’s possible. Hit reply and let me know where you’re at, or use the links above to grab a spot on my calendar. Because whether you know zero about websites or you’re somewhere in between, you’ve got a friend who geeks out over all this stuff. And that’s literally what I’m here for. P.S. If this sparked questions about domains, hosting, or what I meant by ‘kinda’ when comparing your domain to a house address, hit reply and let me know. And if you want to know why you might actually want the option to move your website (and how easy it all is), say the word. We can make this a whole series. |
I help you with all things WordPress, systems and tools to help run your business. Sending weekly Tips Tuesday emails and occasional other goodies straight to your inbox!
Hey Hey Reader 👋🏽, This week I found myself doing something I tell my clients to do all the time but had not revisited in a while for my own business. I was updating my Google Business Profile (or GBP). I serve clients all over the US, and I love that. But I have been making a more intentional effort lately to show up for potential clients right here in my local area. The ones who are searching for someone nearby, someone they can feel connected to, even if we never meet in person. And...
Hey Reader, This is not meant to scare you. I promise. However, I want to talk about something that doesn't get nearly enough attention in the "so you have a WordPress site" conversation. Plugin vulnerabilities. If you are not interested in WordPress updates, you can update your preferences to personalize the content you wish to receive at the bottom of this email. I know this may sound scary. It's not. I want to start by saying this: WordPress is still one of the best decisions you can make...
Hey Reader, I am fresh off a week off celebrating my niece's graduation. And while I was OOO, WordPress dropped a new update. So let's talk about it... Let me start by telling you that every time a major WordPress update drops, I do the same thing. I sit back, grab my coffee, and watch the community lose its minds about it. Because here's the thing... There are always two kinds of WordPress people. The ones who update the second it's available (bless them, truly), and the ones who wait a week...