Hey Reader!

Last week, a client reach out to me asking about domain authority and why it even matters when they are trying to make sure their content ranks…

Do you ever wonder why some websites always show up first in Google searches while others are stuck on page 5?

One of the things it comes down to is something called Domain Authority – but don’t let the fancy name scare you.

Let me break it all the way down for you!

And you know I love a good analogy, so today is no different...

What’s Domain Authority?

Imagine your website is like a student in a huge school called The Internet.

Domain Authority (DA) is like your website’s report card, with scores from 1 to 100.

The higher your score, the more Google trusts your website – just like how teachers trust students who consistently do great work!

Why Should You Care?

Think of Google as a teacher deciding which students (websites) to pick for a special presentation (the first page of search results). Websites with better “grades” (higher DA) are more likely to get picked.

You following me??

Cool. Cool.

So let’s talk about how you build YOUR domain authority in this "school of Internet", shall we???

When you want to improve something, it’s always best to make sure you know where you are starting from so you can set realistic goals. So the first thing to do is to check your score and see where you stand.

How to Check Your Website’s Score

You can check it for free using tools like:

• ​Moz’s Domain Authority Checker (it’s like getting a peek at your report card!)
• ​Ahrefs’ Website Authority Checker​

Time to Give Your Website’s Authority a Glow-Up!

Here’s how…

Create Content That People Actually Want to Read and Share

What does this mean?

Imagine you’re writing the best show-and-tell presentation ever:

• Share stories and information that nobody else has or at least in a way that no one has (like interviewing experts or doing your own research)
• Write super helpful guides (like “The Ultimate Guide to [Your Topic]”)
• Share real examples and results from your own experience
• Include pictures, videos, or diagrams that help explain things
• Make sure everything is easy to read and understand

Get Other Websites to Link to Yours (These are called “Backlinks”)

This is like getting popular kids at school to say you’re cool!

When you see content creators being featured in articles and getting interviewed on podcasts, most times that comes with a backlink because wherever that person is featured is gonna link to their website to give people more information on the person and where they can find them.

Here’s how to build backlinks:

• Write articles for other popular websites in your field (this is called guest posting)
• Create awesome pictures or infographics that other people want to share
• Team up with other businesses for special projects
• Get mentioned in online news articles or industry blogs

Remember: A backlink is when another website includes a link to your website – it’s like getting a gold star from another teacher!

Make Your Website Super Easy to Use (This is Technical SEO)

Think of this like keeping your room clean and organized:

• Make your website load fast (nobody likes waiting!)
• Make sure it looks good on phones (because lots of people use their phones to browse)
• Fix any broken links (like making sure all the pages in your book actually exist)
• Make it easy for people to find things on your site (like having a good table of contents)
• Keep your website secure

Keep Creating Fresh, Amazing Content, and also revise old content to make sure it is still relevant and up to date.

Just like you can’t do one homework assignment and expect an A+ for the whole year:

• Update your old articles with new information
• Write new helpful content regularly
• Remove or fix anything outdated
• Always focus on quality over quantity

The Secret Sauce 🤫

Building Domain Authority is like building a good reputation—it takes time!

But if you focus on creating helpful, useful content and making your website easy to use, your “grades” will naturally improve.

Need Help Getting Started?

Not sure where your website stands? You can always book a strategy call.

I’ll review your website’s technical setup and help you create a plan to boost your Domain Authority.

Just reply to this email to schedule a technical SEO strategy session.

Got questions? I have answers.

Shoot me a reply if any of this doesn’t make sense to you.

P.S. Feel stuck or overwhelmed? That’s totally normal! Remember, every website starts with a score of 1 – even Google did, once upon a time! 😊