Hey Reader, I'm back from my birthday break and excited to continue our website series! Last time we talked about the five essential pages your website needs. This week? We're conducting a website audit to identify things that might be quietly driving potential clients away from your site. And listen... I see these mistakes ALL the time. Even on websites that look beautiful. Because here's the thing, a pretty website that doesn't convert is just expensive art. Quick overview of what's inside:...

Hey Reader, We just wrapped up our branding series, after discussing brand image AND brand voice. And it's safe to say you're basically a branding expert now! This week, we're moving into the second pillar of this series—WEBSITES. And listen... I know building a website can feel overwhelming. There are so many options, so many pages you could create, so many things people tell you that you "must have." But here's the thing: Your website doesn't need to be complicated to be effective. A Peek...

Hey Reader! Over the last couple of weeks we talked about brand image – your logos, colors, and fonts... This week, we're diving into the other half of your brand equation: your brand VOICE. And here's the thing... You can have the most beautiful brand image in the world, but if your voice doesn't match or isn't consistent, your brand will feel off, and people won't connect with you the way they should. Quick version if you're short on time: Your brand voice is HOW you communicate across all...