Hey Reader, There seems to be a lot of acquisitions, mergers, and buyouts in the tech space, especially in the last few years. A couple of weeks ago, I got an email from Loom letting me know they were being absorbed into their parent company's platform. Then... a few days later, another email landed in my inbox, and yep, it was a price increase notification. There's a lot of that going on too... Now, I've been using Loom for over five years. And for me, it's comfortable. It's familiar. But...
9 days ago • 3 min read
Hey Reader! I hope this email finds you soaking up the last little bit of summer. As it is winding down for me and getting really real that it's pretty much over since my kid started school back today, I am shifting out of summer mode. 😢 As I sat down to write this week's email, I thought about how I see people online all the time saying they wish they had more business friends. People they could ask questions, bounce ideas off of, or send a quick “Okay, but how do I actually do this?”...
16 days ago • 1 min read
Hey Hey Reader 👋🏽, This week I found myself doing something I tell my clients to do all the time but had not revisited in a while for my own business. I was updating my Google Business Profile (or GBP). I serve clients all over the US, and I love that. But I have been making a more intentional effort lately to show up for potential clients right here in my local area. The ones who are searching for someone nearby, someone they can feel connected to, even if we never meet in person. And...
about 1 month ago • 2 min read
Hey Reader, This is not meant to scare you. I promise. However, I want to talk about something that doesn't get nearly enough attention in the "so you have a WordPress site" conversation. Plugin vulnerabilities. If you are not interested in WordPress updates, you can update your preferences to personalize the content you wish to receive at the bottom of this email. I know this may sound scary. It's not. I want to start by saying this: WordPress is still one of the best decisions you can make...
2 months ago • 3 min read
Hey Reader! I was talking to a friend about a new website yesterday, and she hit me with this: “I know zero about websites lol” And I told her exactly what I’m about to tell you... most people don’t. And honestly, that’s not even a problem. In the simplest context, there are really only three things that make up every website you’ve ever visited. Doesn’t matter if it’s a big corporate site or a one-page portfolio. Same three things. Here they are: Domain The domain is your address on the...
3 months ago • 2 min read
Hey Reader, I am fresh off a week off celebrating my niece's graduation. And while I was OOO, WordPress dropped a new update. So let's talk about it... Let me start by telling you that every time a major WordPress update drops, I do the same thing. I sit back, grab my coffee, and watch the community lose its minds about it. Because here's the thing... There are always two kinds of WordPress people. The ones who update the second it's available (bless them, truly), and the ones who wait a week...
3 months ago • 4 min read
Hey Reader, This week is geared to my people on WordPress or even those considering WordPress as their website platform. I have something I want you to think about for a second. If you fit in that group I mentioned, you've probably added a plugin to your WordPress site because it solved a problem. It could be a countdown timer, a testimonial slider, or maybe a fancy image gallery. You found it, it had good reviews, it worked, and you moved on. But here's the thing about plugins that most...
4 months ago • 3 min read
Hey Hey Reader, Okay, so I owe you a little honesty today. I've been gone for a couple of weeks... no Tips Tuesday video, no newsletter... and I want to tell you why, because I think there's something in it for you too. If you prefer the video version, here you go 👇🏽 Sometimes life is out here testing you on it. I've talked before about how rest is revolutionary, and how sometimes you just have to accept that you have capacity for 1 million things when your list has 5 million on it. Well....
5 months ago • 1 min read
Hey Reader, Over the last few weeks, we've talked about what email marketing actually is, how it's different from your email service provider, and even how to choose the right platforms for your business. If you missed any of those, you can check them out here. But before I hang up my hat on this email conversation... there's one more thing I need to cover. Because none of that other stuff matters if you're still letting these myths talk you out of actually doing it. Here's an overview of...
6 months ago • 1 min read