Hey Reader,

Listen... I know we've talked about image sizing before (I sent an email about it a while back), but I'm still getting tons of questions about it.

And for good reason!

The use of images on your website can be a little confusing. But not no mo! Keep reading...

When you click on a website, wait... and wait... and maybe even hit the back button before it loads, oversized images are usually the culprit. But after reading this you won't have this be the case on YOUR website!

Here's the quick version if you're short on time:

• Those massive images straight from your camera are killing your site speed
• Properly sized images can cut your load time by 200% (yes, really!)
• I just published a complete guide breaking down exactly what sizes to use
• This simple fix significantly improves your SEO and keeps visitors from bouncing

Still here? Let's get into it...

What's Actually Happening With Your Images

I'll be straight with you... one of the things that is really important to understand is that your website visitors aren't willing to wait.

Research shows that for every second delay in page load time, conversions drop by 7%.

That means that people are jumping ship on your website and saying buh-bye! ✌🏽

If you think of your website like a house.

Your content is the furniture, and your images are like artwork on the walls.

If you bring in massive, heavy paintings that are too big for the rooms:

• It takes forever to get them through the door (slow loading)
• They overwhelm the space (poor user experience)
• Your energy bill goes up because your doors are open longer (increased hosting costs)
• Visitors feel claustrophobic and leave (high bounce rate)

Most people don't tell you that even if your theme or a photo optimization plugin (depending on which one you use) automatically displays the image smaller, the browser still has to download the entire original file.

The Reality Check Your Website Needs

An example from out in the wild...

In a recent client project, we saw this dramatic difference:

Before optimization:

• Banner image: Original camera size, 7.2MB
• Page load time: 6.3 seconds
• Google PageSpeed score: 62

After optimization:

• Banner image: Properly sized, 220KB
• Page load time: 2.1 seconds
• Google PageSpeed score: 89

That's a 200% improvement in load time from just ONE image!

I've published a comprehensive guide on properly sizing your website images.

​Check Out The Complete Image Sizing Guide​

In this guide, you'll discover:

• Exactly what dimensions to use for every type of website image
• Why these sizes matter for SEO and user experience
• Simple tools that make proper sizing easy
• A downloadable reference sheet you can keep handy

I'm a problem solver at heart, and this is one of those problems that's totally fixable once you know what you're doing.

Ready to speed up your website with properly sized images?

1. Check out the complete guide and implement the recommendations yourself
2. Forward this to your web designer if you have one
3. Reply to this email if you'd like help implementing these changes on your site

Something to consider: this is one of those small fixes that makes a HUGE difference in how professional your site feels to visitors.

Here's to faster websites!

P.S. Don't forget to back up your website before making any changes! (You knew that was coming, right? 😉)