Heeey Reader! Listen... I know you've put a lot of work into your website. You picked the perfect theme, found beautiful images, and made sure everything looks just right. But here's the thing about websites - looking pretty isn't enough if the WORDS on your site aren't doing their job. I'm not gonna lie... most small business websites are failing at the ONE thing they need to do: convert visitors into clients (service based businesses), donors (non-profits), or subscribers (bloggers). Let me tell you what's actually happening here... Think of your website copy like the sales team for your website and/or business. They're working 24/7, but are they saying the right things to the right people? The quick version, if you're short on time:
Still here? Let me break this down for you... The thing about website copy is that most people focus on talking about THEMSELVES rather than addressing what their visitors actually care about. Your ideal clients aren't visiting your site to hear about how "passionate" you are or how many years of experience you have (at least not initially). They want to know if you understand their problem and can help them solve it. That's it. That's all. Here's why this matters for your business:When your website copy is strategically written to:
...your website starts converting visitors into actual paying clients (or donors, or subscribers) while you sleep! What most people don't realize is that service businesses, nonprofits, and blogs each need a different approach to website copy. What works for one won't necessarily work for another.That's exactly why I created The Small Business Website & Copy Guide. This comprehensive guide breaks down exactly what pages you need, what they should say, and how to structure them based on YOUR specific type of organization - service based business, blog, or nonprofit. Ready to transform your website from a pretty brochure into a hard-working team member?
In it, you'll get:
I share this with all my website clients when we are in the planning phase of their projects and now I am sharing it with you too! Ready to have a website that actually WORKS for your business? Check out the guide today! Got questions about your specific website copy challenges? Hit reply - I'm always here to help! P.S. Even small changes to your website copy can make a HUGE difference in your conversion rates. This guide gives you the exact blueprints to make those changes today! |
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Hey Reader, Listen... I need to talk about something serious today that could save your business (and your sanity). Let me tell you what's actually happening in the internet streets right now: Every day, thousands of people (many of whom are small business owners) click on links they shouldn't, download files from people pretending to be trusted companies, and subsequently accidentally give away the keys to their digital kingdom. I had a client who reached out because they received a...
Hey Reader, Did you know that one of the most powerful tools in your business toolkit is sitting right there waiting for you to use it? Imagine knowing exactly who's visiting your website, what content they love most, and how they interact with your business online. That's the kind of valuable insight Google Analytics brings to the table. If you haven't set up Google Analytics yet, you're missing out on a pot of treasure 💝 with information that could transform your marketing, future content,...
Hey Reader, This week's tip is inspired by a Facebook post question I saw, responded to, and thought 💭 ... Someone else needs to know this. So here we are! I know you've been (or at some point have been) working hard on the content of your website. But there's one thing that might be hurting your SEO and user experience without you even realizing it. I'm talking about how you set up your links. You know that moment when you're adding a page or post to your site, and you see all those...