Hey Reader,

Did you know that trying to use Google Workspace (or Outlook, or Apple Mail) to send your marketing emails could literally get your entire email system suspended?

Like... ALL of your emails.

No client communication.
No project updates.
Nothing.

I know. It sounds dramatic. But it happens more than you think, and it's usually because someone didn't realize that their email provider and their email marketing service are two completely different tools built to do two completely different jobs.

Here's the overview:

• Your email provider (Google Workspace, Outlook) is for one-to-one business communication
• Your email marketing service (Kit, MailerLite, etc.) is for one-to-many audience building
• Using the wrong tool for the wrong job can land you in spam, damage your domain reputation, and even put you at legal risk
• You actually need BOTH — and I share exactly why

When talking about email marketing to new clients and seeing if they need integration with their website, I hear this at least once a month:

"I have Google Workspace... isn't that the same thing?"

It's not.
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And the difference matters way more than most people realize.

I broke the whole thing down — what each tool actually does, what happens when you try to make one tool do both jobs, and how to get your email systems set up the right way.

👉🏽 Read the full breakdown on the blog​

Or watch the video...

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Whether you're a reader or a watcher, there's something in there for you.

And if you go through it and realize your email setup needs some work? That's literally what I do. Hit reply and let me know where you're at — I'm happy to help you figure out what you need.